Thursday, July 22, 2010

Go For No! How to turn NO into a Powerful Positive

by Richard Fenton & Andrea Waltz

Have you seen the movie "Yes Man" starring Jim Carrey? It's about a guy who says "no" to everything, everyone, all the time.

Carrey's character winds up in a motivational guru's seminar and makes a radical change - he starts saying "yes" to everything. So, he is now saying yes to everything that comes his way; skydiving, Spanish lessons, all night parties, on and on. And of course, hilarity ensues.

There is a story about John Lennon's first encounter with Yoko Ono. He attended the pre-opening viewing of one of her shows. Her art was mostly strange and experiential. So the story goes that he climbed up an unsteady ladder to look through a small eyeglass where he found a single word: yes. It's been reported he later said that if it said "no" he wouldn't have been interested in getting to know her.

It is funny how the word "yes" is always looked at as so positive and wonderful. And it is great, don't get us wrong. We like yeses as much as the next person. But clearly, "no" has gotten a bad rap! No wonder so many people feel so damaged, deflated, and depressed when they hear the word "no!" It's a hated word.
The problem of course is that in SALES you are going to hear the word no. Even if you are really good, you are still going to hear some No's. If you don't hear any No's, then you probably are not selling to your full potential. The reality is the only way you'll stop hearing "no" is to quit entirely. And a lot of people do.

Why? Because they've been taught that "no" is so bad, such a terrible failure that it is just impossible to continue. It is so sad that too little letters... N and O have stopped so many people from doing great things, building businesses, living the life of their dreams.

And yet all the really super successful people in business (and in life) have gotten tons and tons of "no's" suffering all types of failure and rejection.

When you look at the great success stories of our time, and you peel away the outer layer - the glitz and glamour of what is seen on the surface by the general public - what you discover are stories of what we might call "successful failures." Virtually every "successful" person you can think of got there not just by FAILING... but usually through MASSIVE failure.

The number that really matters in business and in life is your NQ: your NO-QUOTIENT... the number of times you are willing to hear NO before succeeding... the number of times you are willing to get KNOCKED DOWN and then get back up, knowing full well that you are almost certain to get knocked back down again. That is the number that determines greatness in today's world... perhaps the only number... because the history of the world's greatest people, the movers and shakers and doers, is in fact a collection of stories of people with HIGH NQs.
The fact is, most people spend their lives doing everything within their power to seek success while simultaneously doing everything within their power to avoid failure... a recipe that virtually ensures average performance! Increasing your "failure rate" (and the number of NOs you hear) is the ultimate strategy for outstanding performance ... because when you increase your failure, success will show up at your door in greater quantities than you ever could have imagined.

So what's YOUR NQ? Would you like to know? Come take the Assessment for FREE! (A $20 Value)

Richard Fenton & Andrea Waltz are the authors of "Go for No!", a short powerful story written specifically for sales professionals in every industry who must learn to harness the power of no to be successful. They are also the creators of the new personal development video documentary, "Yes is the Destination, No is How You Get There!" To learn more, visit www.goforno.com or call 800-290-5028.

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